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The last six months have reshaped Lippes’s thinking about his label, or at least the BFLO Buffalo Bills shirt Additionally,I will love this way he approached the new season. “Where did we start? What was our ethos? We asked ourselves those questions,” he said over a Zoom call. The concepts he rallied around include refinement and comfort, luxury and ease. “We’re in a business to make and sell more, but the world is telling us to make and sell less,” he added.
