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The last six months have reshaped Lippes’s thinking about his label, or at least the I’m a simple man I like Drag Racing Beer and Boobs shirt and I will buy this way he approached the new season. “Where did we start? What was our ethos? We asked ourselves those questions,” he said over a Zoom call. The concepts he rallied around include refinement and comfort, luxury and ease. “We’re in a business to make and sell more, but the world is telling us to make and sell less,” he added.
